Tourism & Hospitality Students’ Perception towards the Use of Robots in Service Organizations: A Qualitative study in India

The study examined tourism and hospitality (T&H) students’ perception of the use service robots in organizations. Using purposive sampling, 80 students T&H programs were interviewed online, data was analyzed through thematic analysis. findings showed that a majority respondents had shown favorable robots. While Indian think may offer several benefits for organizations, entrepreneurs must make provisions to deal with obstacles associated robot adoption. major challenges are employee resistance, technological glitches, services no human touch, significant operational costs, human-robot interaction, cost training & repair, robot-friendly organizational design. They also believe organizations should balance work employees such way where technologies perform repetitive tasks while could deliver warm personalized services. prefer humanoid human-touch industries humanize recommends educational institutions incorporate courses on modern into academic meet future job requirements sector. have implications, further research directions suggested.